7 June 2023 | St Georges Market, Belfast

showcasing promising early stage companies


what is



upStart® is our home for the most promising and innovative early-stage companies from across the regions to come together, to network and build connections with leading organisations engaged in supporting early-stage



Digital DNA provides an opportunity for early stage startups to be part of Northern Ireland’s biggest tech event of the year. The opportunity is FREE and available for NI & ROI Startups only.


Meet like minded individuals and businesses at NI's biggest tech event.

Brand Awareness

Build your brand profile with complimentary media opportunities


Hear from experts and thoiught leaders from across the tech ecosystem


Access organisations committed to helping early stage startups

Whats included

  • A complimentary pod to showcase and promote your startup
  • Brand placement in startup zone
  • Access to networking area and space to connect with mentors and brands
  • Media opportunities in our startup zone
  • Marketing & Promotion via Digital DNA and our partners
  • Social Media promotion throughout the event
  • 4 complimentary passes for Digital DNA





Eligibility and T&C's

  1. This opportunity ‌is‌ ‌open‌ ‌to‌ early stage ‌NI‌ & ROI digital‌ ‌/ tech startup‌s‌‌ ‌who are 60 months old or less‌ and‌ ‌who ha‌ve‌‌ ‌raised no more than £500k ‌or‌ ‌less‌ ‌in‌ ‌grants,‌ ‌funds‌ ‌or‌ ‌investments.‌ ‌
  2. Shortlisted startups must be available to attend Digital DNA Belfast on 7th June 2023.
  3. Startups must be able to provide marketing materials such as hi-res logos etc. 
  4. This is a free opportunity and accepted startups will receive 4 complimentary non-transferable passes for Digital DNA Belfast
  5. Applications‌ ‌to showcase at Digital DNA Belfast close at Midnight on Wednesday 19th May. Shortlisting‌ ‌decisions‌ ‌are‌ ‌final‌ ‌and‌ ‌any‌ ‌startups‌ ‌who‌ ‌miss‌ ‌the‌ ‌application‌ ‌closing‌ ‌date‌ ‌will‌ ‌only‌ ‌be‌ ‌invited‌ ‌to‌ showcase if a space ‌become‌s ‌available.‌ ‌

  6. We‌ ‌are‌ ‌happy‌ ‌to‌ ‌review‌ ‌a‌ ‌startup’s‌ ‌eligibility‌ ‌on‌ ‌a‌ ‌case‌ ‌by‌ ‌case‌ ‌basis.‌ ‌E.G.‌ ‌If‌ ‌a‌ ‌company‌ ‌registered‌ ‌as‌ ‌a‌ ‌business‌ ‌more than 60 months ago ‌but‌ ‌did‌ ‌not‌ ‌start‌ ‌working‌ ‌on‌ ‌that‌ ‌business‌ ‌until‌, four years ago, or if the startup business is a spinout of an older company (older than 60 months old), some‌ ‌flexibility‌ ‌may‌ ‌be‌ ‌applied‌ ‌if‌ ‌a‌ ‌business‌ ‌case‌ ‌can‌ ‌be‌ ‌provided.‌ ‌ ‌

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