Days
Hours
Minutes
Seconds
ddna_pwc-2018

WHAT IS DIGITAL DNA?

Engage. Inspire. Grow.

Over two days, Digital DNA – the most valuable & energetic, business & technology event in Ireland – will allow you to engage with 3,000 delegates from across a wide range of industries.

Let over 150 of our speakers inspire you with their eclectic knowledge across our eight key themes: Marketing, Data, Security, FinTech, DevOps, Innovation, Tech for Good and Startups.

Grow, professionally and personally, by learning more about the innovative technology products and services offered by over 100 exhibitors.

BUY A TICKET & BE PART OF IT

FEATURED SPEAKERS

NOGA TAL

Head of Global Strategic Initiatives for Startups | Microsoft
NOGA TAL

Head of Global Strategic Initiatives for Startups | Microsoft

Noga Tal is Head of Global Strategic Initiatives at Microsoft for Startups. In her role she’s focused on building and managing some of the company’s newest global startup engagement programs and partnerships, including its focus on female founders and innovation partnerships. In previous roles, she led different areas of Microsoft’s startup cloud adoption strategy and execution world-wide. Noga is also an advisor and mentor to several Seed stage startups in Tel Aviv. Prior to her work at Microsoft, Noga held various business, product and marketing management roles in the consumer space and in the non-profit industry.

AOIFE CAULFIELD

Emerging Client Solutions UK & Continental Europe at Twitter
AOIFE CAULFIELD

Emerging Client Solutions UK & Continental Europe at Twitter

Advertising Sales Professional with experience across media platforms. Passion fordiversity. Founder of EMEA's Twitter Women resource group. Volunteer with Connecting Women inTechnology, I Wish & Smart Futures.

JOANNA JARJUE

Top 5 Candidate - BBC's The Apprentice 2017
JOANNA JARJUE

Top 5 Candidate - BBC's The Apprentice 2017

Joanna Jarjue was a Final 5 Candidate on BBC’s The Apprentice, leaving the programme with the best statistical record of series 13 with 8 out of 10 task wins and the only candidate with two wins as project manager. A Digital Marketer by trade, Joanna graduated with a Politics degree then started her career working on behalf of Google supporting and consulting Digital Agencies on their business growth. Post The Apprentice, Joanna is a fashion Entrepreneur at heart and is now building a modern women’s workwear brand which hopes to support females in poverty globally.

Rioch Edwards-Brown

RIOCH EDWARDS-BROWN

Founder | So You Wanna Be In TV?
Rioch Edwards-Brown
RIOCH EDWARDS-BROWN

Founder | So You Wanna Be In TV?

Rioch Edwards-Brown is the Founder of So You Wanna Be In TV? a grass roots social enterprise set up after her son was shot and stabbed while in school and addresses the skills gap and lack of diversity in TV. Rioch has diversified in a range of sectors including tech, So You Wanna Be In Tech? was launched in 2016. Sponsors include, The Guardian, Tech London Advocates, Procurious, Sony Pictures Television, BT Sport, ITV and MIPCOM. Rioch has extensive experience engaging diverse Gen Y & Gen Z talent, future proofing FTSE100 and Fortune500 brands

NAOMI TIMPERLEY

Director | Tech North Advocates
NAOMI TIMPERLEY

Director | Tech North Advocates

Proud to be one of five in the Computer Weekly Most Influential Women in UK IT 2017: Rising Stars. I am an experienced partnerships and engagement consultant with established relationships across the UK - especially in the tech and digital sector. I am a self-starter with great project-management skills and an ability to leverage existing connections to finalise projects and deliver. Honorary Industry Fellow at the University of Salford Business School.

SARAH HOOPER

CRM Director | Edit
SARAH HOOPER

CRM Director | Edit

Sarah’s role at Edit is that of ‘thought integrator’, ensuring that humanising CRM permeates throughout the agency.

Having started her own marketing company at the age of just 27, Sarah has worked for several large organisations including Barclaycard Europe where she developed successful mobile, app and digital TV solutions as Head of Content and Engagement Communications. She has a passion for the new – ideas, processes and thinking – and applying it to clients’ challenges and opportunities whilst also ensuring that rigorous best practice underlies every approach. 

LEO JOHNSON

Partner & Disruption Lead | PwC
LEO JOHNSON

Partner & Disruption Lead | PwC

Leo Johnson leads PwC’s Disruption practice and co-presents the Radio 4 series “FutureProofing”. Leo explores the cutting edge in exponential technology, probing game changers both short term and long, from autonomous transport and payment by data to radical life extension, quantum computing, and the RFID chipped workforce. Leo aims to demystify what in the world of exponential technologies is real, what is hype, and what will have long-term impact on business. Formerly at the World Bank, Leo is the co-Founder of the advisory firm Sustainable Finance, now part of the PwC group. He is the co-author

Mike Barrett UnoSquare

MIKE BARRETT

Founder & CEO | Unosquare
Mike Barrett UnoSquare
MIKE BARRETT

Founder & CEO | Unosquare

Mike Barrett is the Co-Founder and CEO of Unosquare LLC, providing healthcare and financial services clients with IT consulting and software engineering services from offices in the USA, Mexico and Belfast, UK. Mike has over 30 years sales and marketing experience with 12 years in tech leadership roles working with offshore and nearshore companies. Follow on twitter: @mikebarrett10 or @unosquare

Quinn Buchanan

QUINN BUCHANAN

VP of Strategic Development | Leviathan Games
Quinn Buchanan
QUINN BUCHANAN

VP of Strategic Development | Leviathan Games

Quinn Buchanan's professional experience has never been dull. From bringing Baywatch to Asia to working on the original Grand Theft Auto, to revolutionizing the cultural training of the U.S. military, Quinn's career has been dedicated to the creation, management, and distribution of the some of the most compelling content on the planet.
Founder of TMQ and pioneer in the use of gamification, Buchanan's award winning engine powers over 80 simulations and serious games in use globally.

Buchanan's development philosophy is based on the concept that we build experience by

Ciaran Quilty

CIARAN QUILTY

VP of Facebook Small & Medium Business Division
Ciaran Quilty
CIARAN QUILTY

VP of Facebook Small & Medium Business Division

Ciaran Quilty is Vice President of Facebook’s Small & Medium Business division across Europe, Middle East and Africa. He has responsibility in this region for driving advertising sales and service for millions of businesses who use Facebook’s family of apps and services to connect with their communities.

He has significant expertise in the global technology sector, with over 17 years’ experience. Ciaran joined Facebook in 2010 and held several roles in its advertising business before becoming Regional Sales Director for Gaming & Central and Eastern Europe. He previously worked

HENRY HELGESON

CEO & Founder | Cayan™
HENRY HELGESON

CEO & Founder | Cayan™

As CEO and Founder of Cayan™, Henry Helgeson is responsible for driving the future vision of the company, ensuring that Cayan remains at the forefront of payments innovation.

After attending Marist College, Henry worked as an independent contractor selling terminals and printers to small businesses. Intrigued by the payments industry and determined to find a lower cost solution for small businesses, Henry launched Merchant Warehouse (now Cayan) in 1998, the first company to provide easily accessible and affordable credit card processing services and equipment. As customer needs evolved and new partnership opportunities arose, Henry expanded the company's focus. He led the launch

KIERAN FLANAGAN

VP of Marketing | Hubspot
KIERAN FLANAGAN

VP of Marketing | Hubspot

Kieran Flanagan has a proven track record in helping SaaS businesses, from start-ups to enterprise-level grow their traffic, users and revenue. He is a thought leader on growth marketing and speaks at events across the globe on the topic. Kieran is currently a VP of Marketing at HubSpot, responsible for leading the marketing efforts for sales products, free tools, and the growth team.

GET YOUR PASS

SCHEDULE TIMETABLE

Tuesday
2018-06-19
PwC Keynote Theatre
Wednesday
2018-06-20
PwC Keynote Theatre
PwC Keynote Theatre
PwC Keynote Theatre
09:15 - 09:30
Official Welcome
09:30 - 10:00
Delivering the Human touch in a Digital World

As a leader in global customer management, being at the cusp of change is critical for Convergys and our clients, and as such we have been investing in our digital future ahead of its time. Whilst many organisations contemplate what digital means and how to begin the journey of transformation, we already generate over a quarter of our global revenues through digitally enabled services.

Despite this shift and whilst digital continues to transform how we live, trade and work today, Convergys continues to grow in human capital. So, how does that compare to the great debacle of man versus machine and the future of the human workforce?

Digital is most definitely changing the customer service landscape.  We see advances in the contact centre environment as we evolve with robots, AI and smart analytics. However, in the race to adopt new digital technologies, the changing face and importance of human-to-human interaction can get lost.

Paula Kennedy-Garcia, Vice President, EMEA Markets and Digital Solutions at Convergys, will share insights about what Convergys is doing to address one of the biggest challenges facing organisations today – how to balance digital and human resources to “deliver the human touch in a digital world”.

Paula Kennedy-Garcia
Vice President - Market Lead EMEA CEU | Convergys
10:00 - 10:30
Business 2.0
Søren Rode Andreasen
Chief Digital Officer | Danske Bank
10:30 - 11:00
“Neither RedBox nor Netflix are even on the radar screen in terms of competition” Jim Keyes, Blockbuster CEO 2008

In the next 10 years, 40% of the Fortune 500 companies will be gone according to the University of Washington. Why?  Because those companies will not survive the emerging technologies about to massively disrupt their business models.  So what can companies do to future proof themselves?

Leo Johnson, PwC’s Disruption lead Partner will discuss possible future scenarios and what organisations can do to ensure their survival.

Leo Johnson
Partner, Disruption Lead | PwC
11:30 - 12:00
The Future of Fintech in Belfast after Brexit

Waves of change have long rolled across Ireland, and the impact of Brexit on Belfast’s growing fintech community is no different. This still-evolving storm has the potential to change the course for UK fintech, and Mike Barrett will share his insights into the coming changes. Mike will draw upon his tech leadership experience in the USA, Mexico. and Belfast by using big wave surfing analogies to discuss how Brexit will impact the relationships and interactions of UK businesses with other EU states. Mike will also discuss opportunities and challenges for British and Irish fintech firms as it pertains to global recruitment for talent and global collaboration that helps drive innovation.

 

Mike Barrett
CEO & Founder | Unosquare
13:30 - 14:00
Marketing Lessons From Building JUST EAT- UK’s Tech Unicorn from 0 to £1.5 Billion

TBC

Ash Ali
Former Marketing Director | Just Eat
14:00 - 15:00
Jamie Bartlett Keynote
Jamie Bartlett
TV Presenter, Author and Director | Demos
15:00 - 15:30
Fireside Chat with Quinn Buchanan: The future of the Gaming industry
Quinn Buchanan
VP Strategic Development | Leviathan Games
15:30 - 16:00
Fireside Chat with Keith Lippart: Securing the future for you and your business
16:30 - 17:30
Panel Discussion: The challenges facing Start-ups in a global economy
10:00 - 10:30
Fireside Chat with Henry Helgeson, CEO & Founder of Cayan
11:00 - 11:30
From Digital Graduate to The Apprentice boardroom

To be provided

Joanna Jarjue
Final 5 Candidate | BBC's The Apprentice 2017 Contestant
11:30 - 12:00
Disruptive Technology from Belfast

To be provided

Brendan Monaghan
CEO | Neueda
12:00 - 12:30
Data – our greatest strategic threat or opportunity? How to spot the lies, damned lies, and statistics.

Using real-life examples and good old common sense, we are going to learn what questions we should be asking of data in order to spot the lies, damned lies, and statistics (with a little fake news thrown in there for good measure).

Data is a company’s greatest strategic threat, but also its greatest strategic opportunity. We live in a new world where numbers are everywhere; we collect more information than we ever thought possible.

Numbers are more than useful, they are essential and if you want to deliver real value to your company and frankly, in your personal life, you must understand them.

 

Dr Liberty Vittert
Statistician, Data Scientist and STEM ambassador
12:30 - 13:00
Connecting for Growth

With the global move to mobile, the rise of video and messaging, and the skyrocketing rise in people’s willingness to do business online, the way small businesses can grow and thrive is changing immeasurably. With access to the same digital business tools as the largest businesses and by hiring people with the right skills for the mobile economy, smaller companies can easily build community and find new customers around the world.

Ciaran Quilty
Vice President, EMEA SMB | Facebook
13:30 - 14:00
Rock Jacobs Keynote: How VR & AR will disrupt the Holywood Movie industry
Rock Jacobs
Director , Producer and Founder | Rebel of America
14:00 - 14:30
Disrupting Industry: Delivering Social Mobility
Joanna Jarjue
Final 5 Candidate | BBC's The Apprentice 2017 Contestant
14:30 - 15:00
Building a 22nd century organisation
15:00 - 15:30
The Digital Human: Our world is digital, and everyone is becoming a digital human.

The Digital Human

Our world is digital, and everyone is becoming a digital human.

Today we live in a world of constant change, a time of change not previously experienced by mankind.

It’s a time when disruptive technologies such as AI, AR, VR, blockchain and robotics are prevalent in how we live, work and relate to one another.

However, digital is rapidly assisting mankind in its never ending race to progress. So much so,  that the line between humans and digital is becoming more blurred.

In this conversation, we will discuss how what’s commonly referred to as the ‘4th industrial revolution’ is changing the rules, revolutionising not just technology and business, but humanity itself.

 

Seamus Cushley
Director, Blockchain, FinTech & Digital | PwC
16:30 - 17:30
up Start Belfast 2018 – Finals

To be provided

Select date to see events.

PRINCIPAL SPONSOR

 
PWC
 

Strategic Partners

 
Allstate NI
Danske Bank
Convergys
Kainos
Open University
 

Supported By

 
Belfast City Council
Invest NI
ESIR
MCS Group
Neueda
Virgin Media
Techies in Residence
Nespresso
Lexus
Innova8
Dawson Andrews
Community Foundation for NI
 

PARTNER OR EXHIBIT AT DIGITAL DNA

#BEPARTOFIT AT DIGITAL DNA 2018