northern ireland’s biggest tech and digital event


The home of local tech communities with Global Ambitions


the future


Join 2,000 people from right across the tech ecosystem in Northern Ireland, to explore what the future looks like, connect with the change-makers tackling the biggest challenges facing business and society, and learn about the innovations that are changing our world today.


startup village • investors • office hours • live pitches


matchmaking app • After PArties • vip dinners • meeting areas

doors open


Secure your place and book today

featured speakers

Maria Purcell

VP, Head of International Advertising | Insider

Lory Kehoe

Chairman | Blockchain Ireland & Former Coinbase

Ross Hompstead

Site Lead | Asos NI

Aga Siugzdinis

head of digital | synechron

oli hills

ceo | nonsensical

Morné Rooschuz

Head of QA Engineering | Aflac ni

Gavin shorten

Leader | OpenXChange at IBM

Eithne Devine-Hynes

Global Program Director | Dell

Bobby healy

ceo | manna drone delivery

Ruth McGuinness

Head of the Data & AI | kainos

Some of our previous speakers have come from the biggest companies in the world 


Our Stages

Schedule Subject to Change

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The Main Stage at Digital DNA is where the future begins! The main stage features keynote talks and thought-provoking panel discussions from influential thought leaders and experts in the world of technology. Attendees can expect to hear from pioneers who are shaping the future of technology, exploring topics ranging from cutting-edge developments in AI and robotics to the latest trends in cybersecurity and digital transformation. With a focus on sharing insights, sparking debate, and inspiring action, the Main stage offers a unique opportunity to gain a deep understanding of the trends and innovations that are at the intersection of business, society and technology.

Time Track Talk Title Speakers
Has the Blockchain bubble burst?
Lory Kehoe | Coinbase
What are the risks of using AI in your business: Hype vs Reality?
Jack Balmer, Rory Campbell, Lewis Silkin & Guests
Imagining the Future of Sales
Eithne Hynes | Dell
Surviving & Thriving in Uncertainty: Grit and the Evolution to CTO
Sean Devlin, MCS Group & Emma Pollock, Fintru
Climate Tech
Innovative ESG technology powering a sustainable future?
Fiona Lehane, Anu Thomas, Kieran Bell | PwC
The Road to Responsible Growth
Maria Purcell | Insider
Unlocking the power of TikTok for your business
Oli Hills | Nonsensical
From back of the napkin, to hackathon and beyond
James Matchett and Josh Beatty | Kainos
Embracing the Future of Leadership
Ross Hompstead | ASOS NI
Big Data
Unlocking the Value of Financial Services Data Through Monetization
Irish Tech Ecosystem Fireside chat with Bobby Healy, Manna Drone Delivery (ex Cartrawler)
Bobby HEaly | Manna Drone Delivery & Charlie Taylor | Business Post
Future Startups
Digital Futures Final Pitches
Disruptive Tech Today
Jason McBride, Daniel Murphy, Tara Simpson, Kyle Davidson
Future Startups
Digital Futures Results
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The Imagine stage is where creative professionals come together to share their visions and insights on how technology is transforming the creative industries. Speakers on this stage will explore the intersection of technology and creativity, showcasing how cutting-edge tools and techniques are being used to create immersive experiences, innovative marketing campaigns, and much more. The Imagine stage is a place to be inspired by the incredible work being done by those pushing the boundaries of what’s possible with technology, and to gain valuable insights into how these technologies can be harnessed for the benefit of businesses and audiences alike.

Time Track Talk Title Speakers
The Art of Immersion: Creating Memorable Experiences with Emerging Technologies
Lucy Baxter, Dominic Holmes, Eva Robison & Michael McGlade
Content Creation
AI in Journalism: How Insider is using AI to compliment its digital journalism
Harry Hope | Insider
Beyond the Hype: Navigating the Impact of AI in Business
Andrew Gough, GCD Technologies
Film & Gaming
The Future of Storytelling: How Technology is Transforming the Film and Gaming Industry</strong?
Emma Rose, Moderator - Rory Clifford NI Screen, Donal Philips , QUB, Mark McCourt,
UI & UX Design
How generative AI is impacting UX & UI Design
Aga Siugzdinis | Synechron
Machine Learning & AI
The Art of Machines: Redefining Creativity with AI at the Helm
Jerry Staple, Origin Digital & James Griffiths, DWF (Northern Ireland) LLP
Innovative Marketing in the Age of Technology
Jamie Gordan, Andi Jarvis, Fiona Browne, Ryan Clarke
The Importance of Brands' Unique Digital Presence through Creative Content
Matthew McGeady & Callum Bailie, Right Now Social
The robots are already here. How to use AI and automation in Digital Marketing before they replace you
Jason Riahi | Web Bureau
No Code
Should Low Code Platforms Co-Exist in a Business?
Jonathan Watters, PwC & Guests
Don't Believe Your Eyes: Can the law do anything to combat deepfakes?
James Griffiths | DWF
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The Frontier stage is where the most forward-thinking technologists and innovators come together to explore the latest trends and innovations that are shaping our future. With a diverse range of topics including blockchain, cyber security, climate tech, future of work, and entrepreneurship, the Frontier stage is a hub of cutting-edge ideas and insights. Speakers on this stage will share their expertise and experiences in tackling some of the biggest challenges facing society today, from building sustainable technology to creating innovative solutions for the future of work.

Time Track Talk Title Speakers
Harnessing Academic Research to Drive Product Development
Philip McDonough
Richard Newman
Vishal Sharma
Federico Cruciani
Diversity & Inclusion
Inclusivity, Diversity & Equity in the Future Tech. Sector: Showcasing Next Practice
Stepping into Startups: Journey into Tech
Ryan OReilly, NetworkFit
Olanike Adebayo, Adexa Laboratories
Stephanie McEvoy, Farming Carbon
Jenny Ervine, Raise Ventures
Listening and Learning from the Ecosystem – Insights and Lessons from a Turbulent year in the IT Industry
Gavin Shorten | IBM
Digital Transformation
Growing Your Digital Business
Brenda Clerkin, Queen’s Management School
Jemma Simpson, Diverse Talent
Ian Wilson, IBC Music
Arron Ayre, Alsop Software
R&D Tax Credits
Tax for the Tech Sector
Richard Blakeman, ASM Chartered Accountants
Caelan Kelly, ASM Chartered Accountants
QA Testing
Accelerating Automated Testing with Visual AI
Morné Rooschuz, Aflac Northern Ireland
Igniting Innovation - From Disruption to Dominance
Are the Robots coming for my Job?
Andrew Kirke, Tughans & John Bustard, Queen's University Belfast
Learning & Development
Uncover your hidden talent through impactful L&D
Diane Morrow, Aflac NI
Hive Mind: Harnessing Bee-Inspired Wisdom for Teamwork, Leadership, and Diversity
Jonathan Sinclair, Inclutech
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The Re[boot] stage will feature lightning talks that focus on the advancement of coding and software development. Here, engineers, researchers, and software developers come together to share their insights and expertise on the latest trends and innovations in the world of coding. From cutting-edge programming languages to the latest tools and frameworks, speakers on this stage will cover a wide range of topics that are of interest to developers at all levels of expertise. 

Time Track Talk Title Speakers
career.Change() - From Civil Servant to Software Engineer in Slightly Over a Year
Michael Way | Asos NI
Big Data
Data is Business, Business is Data
Jason Bell | Synthetica Data
Navigating the Path to UX Design
Laura Shevlin | Pytilia
Machine Learning
Automation with Large Language Models at Allstate
Barry Dillon | Allstate NI
UI & UX Design
For the User Experience team of one
Lucy Cook | DHD
From Wall Street to F1: Data and the Need for Speed
Ronan Corkery | First Derivatives
Mobile App Development
Innovate Faster, Deliver Sooner: Supercharge Mobile App Development with React Native and Expo
Nick Cousins | Agilicent
GraphQL: Getting to a Production Deployment
Green Tech
Machine Learning and Green Tech in Energy Management
Aisling Spain | The Electric Storage Company
Callie: AI for Healthcare
Matthew Fitch & James McGrath | Bazaarvoice
Being autistic, neurodivergent and talent for tech roles- is there a link?
Sharon Didrichsen | Specialisterne
Data Mesh
Data Mesh: The "What", "Why", and "How"
Conor McCormick , Gavin Sinnerton, Shane O Hanlon | Synechron


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Rory King

Owner of Rory’s Travel Club and “Irelands Travel Influencer of the Year” 2023 & 2024

Rory King is a distinguished travel influencer and the visionary founder behind Rory’s Travel Club. Celebrated as the Travel Influencer of the Year for both 2023 and 2024 in Ireland, Rory has transformed the way people experience travel, both locally and internationally.


Rory’s Travel Club, under his dynamic leadership, has grown into an exclusive community with over 100,000 members. The club offers unparalleled access to exclusive discounts on holidays in Ireland and abroad, making dream vacations more accessible and affordable for its members.


With a passion for uncovering hidden gems and sharing authentic travel experiences, Rory has become a trusted name in the travel industry. His innovative approach and dedication to providing value have set new standards for travel subscriptions, earning him widespread recognition and acclaim.

Paul Kennedy

Director at Life like Media Marketing

Paul is the founder and director of Belfast-based creative marketing agency Life Like Media, who work with some of the biggest brands and athletes in the DTC space delivering performance-focused ad creatives for scaling on paid social. 


With a decade of marketing experience and having spent most of his early career in the video content space, Paul set up Life Like Media 4.5 years ago with his brother to service the increasing need for social media ad creatives for scaling DTC brands. 


Some notable company highlights include running the paid marketing and creative for Floyd Mayweather, vlogging content with Tommy Fury in Dubai, 1.5 years working with Tyson Fury  helping launch his Furocity brand, including covering content at the recent Undisputed fight in Suadi Arabia, as well as building worldwide campaigns for a number of 7 and 8 figure DTC brands including Lumi Therapy, Built For Athletes, The Essence Vault, Lamborghini Wines, and many more!


Paul’s insight and experience have allowed LLM to carve out a unique position in the digital marketing industry, blending real data at scale with creative skill to become one of the top DTC Creative Agencies in the UK and Ireland.

Geoff McGimpsey

Owner & Managing Partner of Foundry Marketing Partners

Geoff McGimpsey is a seasoned tech PR and marketing leader with a track record in strategic marketing, business development, and brand storytelling. With over 20 years’ experience, Geoff’s unique blend of skills spans journalism, corporate communications, public affairs, and marketing consultancy. At Foundry Marketing Partners, Geoff creates and delivers comprehensive marketing strategies for technology-enabled companies and professional services firms. A Fellow of the Chartered Institute of Marketing and a mentor at Catalyst, Geoff is passionate about helping technology founders and scale-ups to thrive and to successfully deliver new products and services to market.

Alan Wallace

Inspiring Belfast

Alan is a dynamic digital producer and creator, as well as the founder of Inspiring Belfast, which has generated over 100 million video views across social media platforms.


Recently recognized as one of the top 100 creators in the UK by the BBC, Alan is also an official ambassador for TikTok UK.


Alan has garnered global media attention through his brand activations. His recent red carpet video generated 60 million views, underscoring his authority in the digital space.


Dedicated to building strong client relationships and creating widely resonating content, Alan has collaborated with renowned brands such as Tourism NI, Stena Line, and SPAR NI, bringing creativity and excellence to each project.

Shirley Palmer

Chief Visionary Officer

Palmer, a multi-award-winning CEO and Founder, is globally recognised as a visionary and strategist with a remarkable record in the international business arena. Originally from Northern Ireland, Shirley started her career in the dynamic private equity sector of London, distinguishing herself early on as a leader adept at identifying and leveraging transformative opportunities. Her extensive experience stretches from the financial centres of London to the innovation-driven environments of California, impacting key markets in America, Canada, the UK, Europe, and the Middle East.


At the helm of ShirleyPalmer.com and TheSimpleSeries.com, Shirley advocates for a leadership style that harmoniously integrates solid business strategy with a profound commitment to wellbeing and conscious leadership. This approach not only drives significant business growth but also cultivates environments where creativity, intuition, and emotional intelligence thrive. Shirley’s dedication to incorporating wellbeing into corporate strategy ensures that her leadership not only achieves conventional success but also promotes positive human impact and sustainable development.

Mark Sproule

Head of Mortgage Strategy and Transformation, Danske Bank

Mark brings 27 years of experience in the Banking & Finance industry, having held several senior positions at Danske Bank, including Head of Small Business Banking and Head of Mortgages. In recent years, he has been based in Copenhagen with Danske Group, focusing on digitally automating the business lending journey. Currently, Mark collaborates with stakeholders and the local Danske digital development team to transform and digitize Danske’s mortgage processes for both direct customers and brokers.

Charlie Taylor

Technology and Innovation Editor, Business Post

Charlie Taylor is technology and innovation editor at the Business Post, where his duties also include editing Connected, a tech-focused monthly magazine. Prior to joining the Business Post, he spent 15 years working for the Irish Times in a number of roles.

Keith A. Lippert

Partner at Mangosteen Consulting Ltd.

Keith Lippert has 30 years of experience in financial services and most recently held the position of Vice President and Deputy Chief Information Security Officer at The Allstate Corporation, as Allstate’s inaugural security officer located outside of the United States.


Keith has expertise in financial crime prevention, anti-terrorism, sanctions, money laundering, and fraud prevention. Before joining Allstate, he served as the Legal Chief Operating Officer for Barclays Bank in London and as the Vice President of International Fraud Prevention for American Express. Keith has also held the position of Chairman at banks in Russia, India, Mexico, and Canada and served as an officer of two national banks in the United States.

Paul Crumpton

Partner Relationship Manager, IASME Consortium

Paul has 35 years’ experience working in the Public Sector. His roles included the promotion of innovative UK security solutions to a domestic and business audience.


Paul is a strong advocate of a joined-up approach to cyber security, that includes people, processes and technology all working together. He joined IASME in January 2021 as the Partner Relationship Manager.

Brian Roche

Co-Founder and Co-CEO at Smart Sustainability ltd.

Brian is passionate about technology and innovation and has over 25 years’ experience working in technology and transformation in sectors such as; financial services, big pharma, manufacturing, aviation, green tech, and public sector. Brian has had senior leadership roles in organisations such as Hitachi, EMC, Wrightbus, and Belfast City Airport. Most of all, Brian believes that he can have a positive planetary impact though technology whilst maximising the social benefits that technology can enable. Brian is currently Co-founder and Co-CEO of Smart Sustainability ltd, assisting clients in delivering against their sustainability commitments.

Mike Jones

Digital Manager ITV

Mike joined ITV in 2018, initially developing campaigns across both linear TV and partnerships later specialising in ITV’s rapidly developing Video on Demand (VOD) proposition, ITVX. More recently he has been building relationships with a network of Digital Agencies across the UK alongside driving the development and roll out of key ITVX innovations including Matchmaker, ITV’s retail Media solution which launched at the end of 2022, in partnership with Boots and Tesco.


Prior to this Mike worked client side in the Optics and Energy sectors across a variety of roles including Product Development, Brand Management & Trade Marketing

Gareth Quinn

GM of EMEA for Teamworks and Co-Founder at Kairos

Gareth is a Northern Ireland-based entrepreneur who has successfully built and exited several businesses during the past decade. This followed an interesting career in the public sector, which saw him fulfil a series of roles – including the organising of elections in Northern Ireland and running the Lord Mayor’s Office in City Hall, Belfast.


In 2018, Gareth co-founded Kairos, which was recently acquired by Teamworks – a global sports technology company headquartered in the US providing a number of technology products that help elite sports teams operate more effectively. As the newly appointed General Manager of Europe, Middle East and Africa for Teamworks, Gareth’s role is to help drive continued growth and success in these markets.

Heather O’Reilly

Microsoft Power Platform expert consultant at Ergo

A seasoned professional in the Irish tech industry, Heather’s technological expertise lies in digitally transforming marketing, sales and service excellence with CRM solutions. Adept at artificial intelligence, Heather works with clients to transform traditional marketing and sales strategies with the power of innovative AI solutions, aimed at optimising customer engagement and maximizing business success. Outside of work, Heather is passionate about maximizing the power of Gen AI towards fostering greater diversity and inclusion.

Patrick Boyd

Principal Software Engineer at Gearset

Patrick has been a software engineer for about nineteen years, with nearly half of that time working as a team lead. Most of the first part of his career was spent in the fintech sector, working first in risk management and then the retirement income sector. He is now a team lead in Gearset’s Belfast office, working on their Salesforce DevOps solution using React, TypeScript and .NET core.