ITVX is the UK’s freshest streaming service, underpinned by over 10,000 precise user-level data points, packaged into simple, objective based targeting options and packed with over 20,000 hours of content. This combined with 40m+ registered user base means brands and advertisers can achieve addressability at scale. There will be something for everyone on ITVX, with more fresh new content dropping every week than any other UK video on demand platform. All for free.