5 Reasons why you should enter the Digital DNA Awards

Why entering the Digital DNA Awards is good for your business

We have all been there. There is not enough time to do the submission; the entry closes in 24hrs; we are too small; we are too big; x,y,z` always win, we have no chance.


No matter what size or age of your company, entering business awards can have many benefits. Here are 5 reasons you should be considering entering the Digital DNA Awards 2021.

1.Free Marketing

That’s right, you heard it, FREE MARKETING! Being involved with an awards ceremony is often overlooked as an effective marketing tool. But just being shortlisted can be positive for brand awareness and help get your name in front of a prospective new audience.


Make sure to promote your recognition, even if you don’t win. The Digital DNA Awards celebrate the hard work and success of the tech industry in NI so it’s important to make sure that people know what your business has achieved.

2. Boost staff morale

The Digital DNA Awards are all about recognising and celebrating the success, hard work and achievements of your employees so winning one can help boost staff morale and improve motivation.


Employees are focused on what’s great about the company they work for when they feel proud of the work they are doing. Being recognised amongst industry peers is the ultimate validation in the work they are doing.

3.Attract new Talent

Winning a Digital DNA Award can accelerate your recruitment strategy.


By pitching yourself as award winning helps validate your hiring stature amongst potential new employees. Increasing staff morale also helps the narrative if a great place to work and will help attract and retain staff.

4. Benchmark against your peers

The submission process for entering the Digital DNA Awards is the perfect time to look at your business from a different perspective and compare yourself to your competitors. It also helps you think about how good you are in certain areas, where you need to improve and what important innovations have contributed to the success of your company. 


Being named on the shortlist recognises you and/or your company as being amongst the best in the business.

5. Create a point of differentiation


Winning, being shortlisted or nominated for a Digital DNA Award can act as a huge endorsement for your business. Walking away with the win adds extra credibility and can be seen as a sign of quality, helping with potential customers.


Being a winner or even runner up also gives your company peer to peer validation and sends out a positive signal to customers and suppliers. 

Digital DNA Awards 2022

Submit your entries for the biggest awards event in Northern Ireland

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