Digital DNA’s Digital Tourism Roadshow, delivered in partnership with Tourism NI, empowers Northern Ireland’s tourism and hospitality sector to utilise digital technology to reach a wider audience and ultimately grow their business.

Digital DNA has again teamed up with digital experts across Northern Ireland who will deliver the expert content in five venues across Northern Ireland. The content delivered will address the findings of the recent Digital Audit which was conducted across NI to identify the challenges and opportunities facing the sector.


  • Provide you with an understanding of the critical role that technology plays in the success and growth of tourism and hospitality related organisations.
  • Give you an insight into the various models, tools and techniques that are having impact within the tourism and hospitality sector.
  • Empower you to take the next step and implement digital technology across your organisation.
  • Provide you with specific actions that you can implement immediately in your organisation.


*Subject to Change

09:15 – 09:30

09:30 – 12:00
Session 1

12:00 – 12:45

12:45 – 13:15
Fireside chat/local presentation

13:15pm – 15:45
Session 2



Marine Court Hotel – Bangor

Monday 26 March


Park Avenue Hotel – Belfast

Tuesday 27 March


Seagoe Hotel – Craigavon

Tuesday 24 April