SARA SIMEONE

SARA SIMEONE

SARA SIMEONE

VP Marketing at Wakelet, with a strong commercial track record in international business. She is an accredited Member of CIM with over 10 years’ experience in creating B2B and B2C digital marketing strategies for international brands, aimed at acquiring and retaining customers; selecting the right KPIs to maximise the ROI of selected online channels; educating Top Management on how and where they should allocate their budget in order to achieve the Company’s Business Goals and Objectives. She has just completed her dissertation on how Machine Learning can be used to plan Digital Marketing Strategies more effectively in her MSc in Digital Marketing at the Manchester Metropolitan University. In her spare time, I study how blockchain technology will change our lives in the near future.

 

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