An award-winning serial tech entrepreneur, Ash Ali was born and raised in inner-city Birmingham to working-class immigrant parents. He sold his first internet business at the age of just 19.     

Ash was the First Marketing Director at Just Eat UK, the online food-ordering giant in 2007. During his time there, he used his commercial acumen and growth hacking skills, including launching its first TV campaign to grow it at breakneck speed. Just Eat went on to IPO for £1.5 Billion on the London Stock Exchange – making it one of the UK’s largest tech IPOs in the last decade.

He has consulted, advised and invested in hundreds of startups at various different stages, specialising in the lean startup methodology for early-stage startups. Having sat on both “sides of the table” – as a hands-on founder and also as an investor, he understands what it takes to raise funding and investment.

After Just Eat, he founded Fare Exchange – a bootstrapped performance voice-based lead-generation startup in transportation that generated more than £25 million in revenue.

He has been invited to speak at several top universities and technology expos about his story and business insights. As a sought-after startup mentor and speaker and happily provides pro-bono time to charities and social projects to increase opportunities for diversity and social mobility

Ash has recently shared his concept of “The Unfair Advantage” at TEDx. His new book “The Unfair Advantage: Boost your Chances of Startup Success” is out in July 2018.