PwC confirmed as headline sponsor for Northern Ireland’s biggest tech event

After an absence of over 2 years, the biggest tech event in Northern Ireland is set to return to Belfast and is expected to attract up to 1,500 attendees over two days with PwC confirmed as headline sponsor for the 4th consecutive year.


The highly anticipated annual event, which brings together all parts of the tech community, was last held in-person in Belfast back in June 2019. Following a successful online version of the event back in November 2020, organisers have confirmed that the biggest tech event in Northern Ireland will return to Belfast in-person this September. 


In recent years, the tech industry in Northern Ireland has been widely seen as a major success story. Even over the past 18 months and despite the pandemic, the Northern Ireland tech sector has flourished with record job announcements and investment, and has established itself as a major contributor to the local economy. This year’s Digital DNA event will provide a platform for people to get together again, to start those conversations, learn about the tech innovations impacting our world and spark those ideas that will help rebuild the economy.


With many of the restrictions from the past 18 months being relaxed, Digital DNA 2021 will be the first major opportunity to bring the tech community in Northern Ireland together since the start of the pandemic. Organisers have said they are expecting demand to attend to be high as people begin to return to their workplaces and look for opportunities to meet face to face with old and new connections. 


Confirming the announcement, Digital DNA CEO, Simon Bailie said “With restrictions easing, we spoke with a wide range of stakeholders from the local tech community and everyone said they really wanted the event to go ahead in-person. People are excited to get back to meeting people and Digital DNA 2021 will be the perfect opportunity for the tech community to get together again and be inspired by the developments within the world of technology.”


Mr Bailie continued by saying that moving online had presented “unique challenges” but that technology allowed Digital DNA to “unlock new opportunities” to stay connected with a growing community interested in the world of tech. 


“As good as technology can be, we knew it would never be able to recreate that in-person experience we are renowned for. Digital DNA is such an important event for the tech ecosystem in Northern Ireland and we are delighted that we can bring it back to Belfast.”


That view is shared by PwC who is the headline partner for the annual tech event for the 4th consecutive year. The firm recently opened its new office in the heart of Belfast, the firm’s biggest office in the UK outside London,  with a dedicated software engineering hub.

William Revels, PwC Director, said:


“Like all successful organisations, evolution is a constant process within PwC and our move from being tech-enabled to tech-creating is a natural progression of what we’ve been doing for years. We’ve been growing the talent with our partnerships in education – the Advanced Research and Engineering Centre now provides them with a world-class place to work and the freedom to create transformational products. 


“This move by the UK firm places Belfast at the centre of our future technology strategy and underlines what we’ve been saying since we joined forces with Digital DNA – Northern Ireland is the place to be for both people working in this sector and organisations looking for opportunities to grow.”

Digital DNA 2021 

Digital DNA 2021 will be held in-person at St George’s Market on Tuesday 28th & Wednesday 29th September and will include 3 stages hosting over 80 unique talks, featuring over 120 speakers, breakout and networking areas, a dedicated expo area and social gatherings. Individual and team passes are now available. 


With the attendance being capped at 1500 attendees, demand has already been strong with the first allocation of passes selling out within a week. More information can be found at www.digitaldna.tech

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