Digital DNA TOURISM
|Monday 20 November @ Ulster Transport Museum |
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Tourism Roadshow
Armagh Banbridge & Craigavon

30 March 2017, Armagh City Hotel - Armagh

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in partnership with

Armagh Banbridge Craigavon Borough Council

The Schedule

Host Andi Jarvis, The Tomorrow Lab

8.30am – Registration & Breakfast

9.00 am – Introduction

Digital DNA in conjunction with Tourism NI will be assisting businesses and organisations involved in the tourism and hospitality sector to overcome challenges and take advantage of opportunities presented by the continually evolving digital landscape.

9.15 am – The critical need to harness Digital
This session will:

  • Provide delegates with an understanding of the critical role that digital technology plays in the success and growth of business
  • Inspire and empower delegates to take the steps needed to further harness digital technologies

10.30am – Tea/Coffee

10.45am – Developing your Digital Strategy
This session will:

  • Ensure that delegates consider the need for an effective digital strategy aligned to the aims and objectives of their business
  • Provide delegates with an understanding of how they can better connect with customers through their web presence and an effective social media and content strategy aligned to business goals

12.30pm – Lunch & Networking

1.15pm – Deep Dive
The afternoon will focus on specific interactive topic/s which will be defined as a result of the Tourism NI Digital Audit.

3pm – Q&A with Host & Close

Book Your Place

Who Should Attend?

As a tour operator, you act as the tool to create a bespoke and exciting journey for your customers. You can manage everything from their transport to their meals and understand the importance of communication and networks across the world. Make that experience better with innovative tools to get your visitors on board early and speak to exhibitors on how their tailored solutions can benefit you.

Hoteliers, B&B’s, guesthouses and holiday rentals are the backbone of the tourism sector. As the home away from home for those visiting your area, you need to provide a modern and friendly customer experience and this starts from the moment a potential guest looks for your business. Find out if your business is competing with the best or in need of review!

An intrinsic part of tourism is the hospitality sector who provide the entertainment and culture for many of those visiting our shores. As a hospitality provider, it’s important to realise the tourist market both domestic and international can be extremely important for development and growth. Learn how your business can take the next step with our inspiring speakers and workshops.

As the place to go when visiting your local area, are you providing an experience to remember or are you losing potential visitors because of your online presence? How are you reviewed online and how do bloggers and influencers have an impact on your visitor numbers? Take a review of your business and learn from others in your industry.

As the gateway to your area from entrance to exit, it’s important you can provide a seamless journey both physically and digitally. The world will discover you online and experience you while enjoying some downtime. You understand how important a comfortable journey is for your passengers, but are you making the booking process comfortable too? Find out through our engaging speakers and informative workshops.

The tourism and hospitality industries are increasingly competitive for marketing and PR agencies to tap into. Clients have a high demand for proven results, expecting large returns on their investments. Find out how to stay on top of the latest technologies to showcase your talents and network with new and existing clients to build relationships that will last.

Book Your Place

Thursday 30 March

8:30 – 15:30

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