Digital DNA 2017

Digital DNA is proud to be partnering with the Ulster University Business School for a pioneering programme. Business leaders are becoming increasingly aware of the critical need to evolve their organisations, considering significant digital innovations within the arenas of cloud, data, analytics, security, mobile, social media and financial technologies.


This programme will provide you with an understanding of both the emerging challenges and the significant opportunities presented by digital technology. It will blend academic thinking with some of the sharpest and most successful strategic business minds from a range of industries who will share their thoughts and experiences directly with participants.

Module 1: Harnessing Digital Disruption

Find out what opportunities digital technology creates and discover how to harness emerging solutions that improve efficiency for your organisation. This programme will provide you with the knowledge to transition your organisation, harnessing digital technology in a manner that keeps up with the revolutionary pace of change.

Module 2: Delivering Strategically

You will explore how a versatile strategy takes account of the evolving digital landscape and how it can be applied to improve the organisational performance. You will also consider your current company strategy and explore how new, emerging technologies can align with, and deliver significant gains in growth and value from existing models and resources.

Module 3: Leading with Purpose

For decades, businesses have been adopting digital technology to drive efficiency, reduce complexity, improve products and services and develop new business models. But the recent pace of technological change is unprecedented and presents huge challenge and opportunity. Understand how to lead a diverse & mobile workforce by utilising tech enabled management tools to coordinate and control every aspect of your organisation.

Benefits of the Programme

  • Advanced Certificate in Management accredited by Ulster University
  • Improve your understanding of available digital technologies and their application including implications for your business models
  • Develop your organisational strategy taking account of the fast paced, continually changing digital landscape
  • Assess the implications of how digital technology has influenced the practice of leadership

Get More Information