The Digital DNA upSTART ‘17 pitching startups are…

[vc_row][vc_column][vc_column_text]Over the last couple of weeks, team Startacus have been shortlisting startups to pitch at this years Digital DNA upSTART startup pitching competition.

Digital DNA upSTART 2017, launched in partnership with startup go-to community Startacus has been inviting UK, Irish and European wide Startups to apply to pitch at Digital DNA 2017 on the 6th and 7th June.

Taking place at St George’s Market, Belfast as an integral element of Digital DNA 2017, upSTART, the two-day startup pitching battle, will again take place within a boxing arena. The boxing ring, lights, judges, bells and whistles brings the theatre of a boxing match to the stage of a startup pitch playing out over a number of rounds, with one eventual winner.


So without further ado, the shortlisted startups so far confirmed are:[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]


Making personalised travel an everyday experience.



An evolutive smart toy platform that opens the mind of children aged 5 – 12 by taking the best out of traditional toys and digital games. Kodama makes use of it’s innovative patent pending technology which enables interactions comparable to VR with a vision to become the leader in the smart toy space before disrupting other markets.



Has combined a love of technology with a passion for horses to create a horse wearable that gives people more accurate information on how they look after, train, and care for a horse.


Think Biosolution

At Think Biosolution are building QuasaR™ a camera powered wearable device that can help users manage their chronic obesity, stress, heart and respiratory conditions by suggesting optimal exercise routines and duration.



A frictionless social planning app that gets everyone to agree on the details of a plan in just a few taps – even if their friends don’t have the app. PlanSnap has just finished Techstars in NYC, and is now crowdfunding on Crowdcube.


Aves Netsec 

A Finnish cybersecurity company specializing in deceptive security. Unlike traditional security solutions, we deceive, trick and lie to malicious actors in order to capture, contain and mitigate them.


Good Company Wealth

The UK is heading for a savings catastrophe with an aging population and rock bottom income returns. Good Company Wealth offers an online platform that lets you invest in corporate bonds to earn a regular income, making it easy for you to invest in big companies and well-known brands to earn a high yield and receive your money back at a set.



Up and coming Fintech startup Piggypot will be looking to share all on the next chapter of business journey at upSTART – we look forward to hearing more on what they have in store.



Uleska are working to innovate solutions that allow security protections to be automatically included in software, as that software is being developed. Based on their experience as coders they are developing disruptive ways to empower software teams to meet security requirements and policies.



A digital insurance platform which captures and aggregates lifestyle data from consumer platforms, apps, wearables and social media, fine tuning the data and turning it into usable, actionable and predictable insights for Financial Services Providers (FSPs), focusing initially on Life, Protection and Health insurance markets.


Yellow Box

An Innovative eventtech solution for Exhibitions of any size – providing Digital Marketing/Data Share/Lead Capture ‘IN A BOX.’



A comparison (and filtering) website that is automating (simplifying and reducing cost of) the buying of cybersecurity solutions by small and medium businesses (and the selling of those solutions by suppliers).


Small Robot Company 

Dedicated to feeding the world: A group of the world’s leading experts in agricultural robotics are taking a farmer-centred approach to creating a service that will change the way food is produced.



Provides dedicated flight planning, fleet and operational management for the commercial drone industry.



Combines sales and marketing into a single user action. The platform generates revenue and distributes virally any digital content – without advertising. It is the business model that Medium, Spotify, Twitter have been missing.



An innovative cloud based advertising research, planning, purchasing, monitoring and measurement toolkit for SME businesses to achieve a better return on investment. Businesses can get a ‘best fit’ advertising campaign in Newspapers and Radio and measure the effectiveness in real time.



#FreedomtoFitness – A pay as you use membership that allows you to roam any gym. Entry is priced per hour and depends on the number of people in the gym.



Amplifies customer engagement for fashion brands with influencer generated content.


Limitless Digital Solutions 

Provide a prescriptive analytics platform delivering location based offers through our personal recommendation engine.


Locate a Locum 

An automated, online booking platform that allows pharmacy employers to hire locum pharmacists from across the UK and Ireland, in a matter of seconds.


Nova Leah 

Specialise in expert medical device cybersecurity risk management solutions. Their product SelectEvidence® guides manufacturers through the processes of identifying vulnerabilities applicable to their devices and implementing the right security controls to mitigate associated risks. Nova Leah are the first to market with a cradle to grave solution for medical device manufacturers which meets all FDA cybersecurity recommendations.


Food Safe System

With an award winning background in the restaurant and catering industry, Food Safe System Founder, Neil Bradley, revolutionises Food Safety compliance with mobile, wireless and cloud technologies. Food Safe System gives Chefs more time to cook, Managers more time with their customers and Customers greater confidence in your business.



A social startup that gets your videos in front of consumers in an effective, positive way. They distribute branded video content across their network of premium digital publishers and every time someone engages with your content, they get to give a free donation to their chosen charity.



Founded in 2016 and based in London’s vibrant Shoreditch, Texmo is a b2b software provider, developing logistics management tools for the high-end fashion industry.  



A revolutionary way to find and book Health and Fitness providers from Massage Therapists to Physiotherapy, from Personal Trainers to Nutritionists and more… With their location based mobile app and website they want to make finding the closest and very best practitioners right at your finger tip.



Powers the future of the Internet of Things by enabling devices to communicate with one another in a simple, easy way. They take care of the messy cloud infrastructure and expose a globally available cloud API that developers can interact with to build intelligent and complex applications.



A solution for companies who want to boost participation in their health initiatives, to inspire, motivate and reward employees through teamwork, using consumer technology to create a healthy, happy productive workforce.



A paperless inspection and checklist app which allows real time recording of information in the field and instant visibility into the safety of company assets. With automatic uploads from the app to the central desktop environment, CoreChex enables companies to take immediate action on issues that arise and saves time and money through preventative maintenance.



The revolutionary mobile application that allows Lorry and Van drivers to find loads that need picking up on a map on their phone, that can then be tracked on a map all the way to their destination. Much as Uber has revolutionised the Cab industry Loadie can do the same thing by making the logistics process, quicker, cheaper and much more transparent.



A virtual social media manager that supports small and local business in their Facebook activities with an engaging storytelling and optimized post promotion.



An innovative Ebook platform that allows students to access all their required readings under a monthly subscription fee.


Kraken IM 

Build tools for engineering and construction that are centered around the people. They build data exchange platforms where the teams that design, build, and operate assets of all types can work together in one place to help to improve their information.



A dependable city exploration companion that uses artificial intelligence to personalise content to each individual user based on their interests. They present relevant reviews and a hassle free way of getting around the city.



A dish discovery app that aims to offer menu transparency to anyone with food allergies and food intolerances.


Tank Studios 

Created Epic Pen, an easy to use yet powerful desktop annotation tool for windows. You can draw, write and highlight directly over most Windows desktop applications, including presentation software, web pages, videos, creative studios and even games.



On a mission to ensure that the property rental market delivers for all, protecting landlords and delivering affordability for responsible tenants. Reposit provides an affordable alternative solution to the tenancy rental deposit through a lean, highly scalable and exportable business model.



The leading provider of on-demand parking. Through Parkio, drivers plan and park smarter by booking guaranteed parking in advance. Book in advance in car parks, hotels, churches, school or private driveways whatever is closer to your target destination.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]More startups will be added to the shortlist over the coming week adding to an already impressive range of companies.


The upSTART judging panel has also been revealed. These individuals will decide the fate of the pitching startups, using their expertise in investment, company growth and development to choose the best startup to walk away with an incredible prize worth over £150,000.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”4319″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https://www.eventbrite.com/e/digital-dna-2017-registration-31874865581?aff=articles”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]upSTART 2017 would not be possible without the support of its brand partners who have provided support to the competition as well as contributing to the prize with an impressive amount of support to help the winning startup get to the next level.

We would like to extend our thanks and gratitude to them all.

See the judging panel, partners and all information you need for the event here on the upSTART page.[/vc_column_text][/vc_column][/vc_row]

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